What is it?
SEO (Search Engine Optimization) is the process of adapting your website for search engines like Google. This means that your content, images, titles, and site structure are arranged so that your site is displayed as high as possible in search results when someone searches for the products or services you offer. The goal of SEO is to bring more visitors to your site – for free and organically.
What is it for?
SEO serves to prevent your site from remaining invisible on the internet. When someone types "car mechanic New York" or "best pizza in Chicago" into Google, a well-optimized site will appear among the top results. This means more clicks, more calls, and more customers – without paying for ads. SEO brings you visitors who are already interested in what you offer.
How does it work?
SEO works through a series of concrete steps: keyword research, writing and editing quality content, optimizing titles and meta descriptions, adjusting technical details (site speed, mobile responsiveness, link structure), and building links from relevant sources (backlinks). Google uses all of this to decide where to position your site – and whether to display it at all.
Why is it important?
Because over 90% of users never click to the second page of Google results. If you're not among the top results, you don't exist for most people. SEO allows your site to get in front of the right people, without paying for ads, for the long term. With good SEO, your site works for you 24/7 – and constantly attracts new clients while you do your job.